Most products fail in the same order: idea, build, try to sell, silence, abandon. Genesee runs your product the way multi-million-dollar defense programs are run — eight phases, eight decision gates — so you commit time and money only after each step proves it's worth it.
You fall in love with an idea, build the whole thing, then try to sell it — and the market goes quiet. Without gates to force a decision, the sunk cost keeps you going until you finally walk away. It's not a talent problem. It's a sequence problem.
Click any phase to see what it demands and the question its gate forces you to answer before you're allowed to move on.
{{ phases[active].desc }}
Gate {{ phases[active].gate }}"This isn't theory assembled from blog posts. It's how real products get built when a missed gate costs millions."
Genesee distills two decades inside Department of Defense contracting — running product development on multi-million-dollar programs governed by Stage-Gate, Agile, Lean Startup, and Lean Production. Combined with an MBA and a software engineering background, that discipline is rebuilt into a single system a solo founder can actually run, without a program office behind them.
Not just concepts — each of the eight phases ships with its own templates, KPIs, OKRs, gate checklists, and defined outputs, including guided use of the Business Model Canvas, House of Quality, and competitive analysis. You spend your time applying Genesee, not interpreting it.
{{ who[whoActive].copy }}
Get the framework, the gates, and the templates, KPIs, and OKRs for every phase — and stop pouring months into products the market never asked for.
Instant download · 105-page PDF · templates, KPIs & OKRs · one-time payment